Earned media campaign: Pack-It Relaunch

(2020- 2021)

 

Source: A Mom Explores

Key campaign metrics:

  • Secured 80 M+ impressions across client “Wish List” publications, including Wired, CondeNast, Frommer’s, and GQ.

  • Shipped 50+ curated media kits were sent to a wide range of targeted reporters across consumer media, travel blogs, and outdoor trades.

  • Developed relationships with five social media influencers on a local and national level to develop consumer-friendly content amidst a global pandemic.

Embargoed pitch sample:

On January 7, Eagle Creek will announce a completely redesigned line of its Pack-It functional travel solution cubes and sacs. Combining sustainable materials and functional, distinct, modern and clean designs, the all-new Pack-It collection boasts three categories to fit every traveler’s needs:

  • Pack-It Reveal™ – The savvy traveler’s go-to, Reveal takes sustainable organization to the next level with the tried and true packing design gaining Ithe feature of wide see-through mesh that offers a top-to-bottom view of your stuff, and provides breathability.

  • Pack-It Isolate™ – For the active adventurer, Isolate combines ultra-lightweight material with anti-microbial odor control properties for sweaty clothes that provides peace of mind. It’s also completely translucent and helps avoid cross-contamination with other clothing.

  • Pack-It Gear™ – Gear is the durable, TPU coated, highly water-resistant option that offers a new degree of protection for use both inside and outside of luggage, making it the ultimate protective, rugged organization solution.

As a company rooted in and committed to sustainable manufacturing, all body fabrics in the new Pack-It collection are made with 100% PCR fabrics. With all new and improved design silhouettes, the cult-classic styles such as Cubes, Expansion Cubes, Folders, Sacs, Shoe Cubes, Toiletry Kits, Laundry Storage and more ensure a travel solution for every adventure.